I NOSTRI ARTICOLI

European Youth academy , the forges of talent: RED BULL

After having invested a lot in formula 1 and other sports, in 2005 the multinational RedBull decided to invest in the most famous sport in the world: football. The project was exciting, to create an international development model through the acquisition, rebranding and development of several clubs around the world. In some cases, honestly, there was no lack of controversy where some historical elements of the respective clubs were changed for marketing purposes, but to date it can be seen how the project has not only developed great but has created a real model to follow. The first step was taken in 2005 with the acquisition of Austria Salzburg. The club's social colors, logo, stadium are changed (from the small Lehener Stadion to the futuristic Red Bull Arena) and the name that becomes Red Bull Salzburg. The tally is sensational: 11 leagues, 7 Austrian cups, a Youth League, a Europa League semi-final and a permanent place in the Champions League groups. Peaks never reached before by the Austrian association. The project then took off and in 2006 the company bought the historic New Jersey MetroStars and converted them into New York Red Bulls. The team is revolutionized, starting with the stadium: the old Giants facility is abandoned for the new Red Bull Arena. Some projects have not given great results both in Brazil and in Africa but it is in Germany that Red Bull tries to make the leap in quality. In 2009 he bought a small team from the outskirts of Leipzig enrolled in the fifth German series, the SSV Markranstadt. Here with the stadium ready thanks to the 2006 World Cup, the aim is to refine the projects reaching the semi-final of the Champions League, an unthinkable goal until a few years earlier. At the helm of that team Julian Neglesmann, a symbol of RedBull progress. In fact, all the projects are based on three fundamental pillars, imported from the F1 model, which can be summarized in: scouting. training / development, technology. Scouting is based on the global observation, with an organized structure, of young talents. A dense network of observers, assisted and managed through advanced computerized digital platforms. Training and professionalization of technicians and staff. The high technical and vision skills are the basis of the continuous training of the entire enturage. The structures: futuristic, technologically advanced, favor the integration and exchange of information as all processes are computerized. All fields equipped with cameras for performance analysis. The gyms set up with the latest generation equipment. A global and long-term vision in continuous evolution

View More

European Youth academy , the forges of talent: BENFICA

Portugal champion of Europe in 2016: Cristiano Ronaldo and more. Not even the great Eusebio had succeeded in such a feat because, however strong, champions alone can rarely win trophies alone. Portugal over the past decades has been churning out generations of great players and formidable talent like never before. All this is not accidental. All this is the result of planning that involved members of the federation and society. Portugal is certainly not a very rich country, but it has been able to find its way by focusing on training and the search for talents, on a methodology that leaves children free to express their creativity and (for professionals) on the structures of the youth sectors.

In this sense, Benfica was the vanguard. Since 2006, at the gates of Lisbon it was inaugurated

the Caixa Football Camp, so many talents have been baked like never before. The Caixa Football Camp hosts the first team but also all the other youth teams, it is a sort of sports citadel where football is studied intensively, according to the Benfica philosophy. Philosophy that involves a lot of technique, a lot of fun, attention to detail, technological implementation, widespread scouting of the territory and continuous training. This constantly evolving process has allowed, in the face of initial investments, to make Benfica one of the most virtuous companies in Europe. In fact, in 2015 to date, the club has sold João Cancelo, Renato Sanches, Éderson, João Félix and Rúben Dias, to which must be added Bernardo Silva, Nélson Semedo, Gonçalo Guedes.

The modus operandi for the reds of Lisbon is clear: training is being worked on in the period between 6 and 13 years. Defined as the golden age and in which the focus is on technical development. The academy can accommodate up to 470 children, because the project is long-term. It starts with evaluation / scouting, development and refinement to get them to the first team. If we think about how much Atlético Madrid paid only Joao Felix (about 100 million), a massive investment in almost 500 young people has certainly paid off in economic terms over the years.

Other fundamental aspects for Benfica's youth coaches concern the importance of extra-football training.

Thus, the Sport Lisboa e Benfica Youth Academy has implemented a Permanent Training Department that responds to the current needs of the sports attorney, with some clear objectives:

 Create a structure that streamlines the training of sports agents;

Provide technical, logistical and human assistance capable of ensuring the regular functioning of the duly qualified courses organized by SL Benfica;

Focus on the training of specialized agents to accompany the activities of Sport Lisboa and Benfica, raising the levels of knowledge and competence of all those who, in professional or voluntary programs, are involved in the sports activities of SL Benfica

Propose measures on training and sports practices for integrated sports development;

Engage in sports economics studies, or evaluate the profitability of the SLB Youth Academy facilities;

Propose contracts or protocols with other subjects, aimed at carrying out investigative activities and supporting their development;

Collaborate with other bodies, public or private, national or international, by signing protocols, agreements or contract-programs in the field of Youth Education;

Maintain and develop cooperation systems with academic institutions in accordance with the training of instructors and technicians in the field of sport;

Support scientific research projects and initiatives in sports;

Promote courses, conventions, conferences, congresses and seminars with the aim of training officials, athletes and coaches, as well as collaborating in the organization of activities of the same nature promoted by other bodies

A 360-degree project that provides for continuous development and which has restored economic vigor and sporting luster to a glorious club that has been able to reinvent itself in modern football.

View More

European Youth academy , the forges of talent: VILLARREAL

From relegation to the Segunda Division in 2012 to the historic victory of the Europa League, all in a decade, all thanks to an awareness. After relegation, Villareal realized that they could not compete with historic clubs without having a forward-looking project. You had to plan without having a multimillion budget. Owned stadiums, cutting-edge sports centers and regular and substantial investments in the youth sector: in today's football this seems to be the perfect recipe for making a club thriving, solid and, perhaps, winning. A city of less than 50,000 inhabitants, in the Valencian community, on the other hand, could not have any other way. It was impossible to have financial resources for important acquisitions and it was difficult to steal talents from nearby Valencia and Barcelona: it was necessary to build them at home.

We started to program with a defined working methodology, we focused a lot on the training of the technicians, creating an identity of play and common growth. Then came the birth of the projects for the construction of the new "Ciudad Deportiva" - which covers about 70,000 square meters - has five regulation football fields (two of which can be converted into four 7-a-side football fields) plus one of eight-a-side football, a gym and a room dedicated to physiotherapy. the structure can accommodate up to 100 children who, combined with those who reside at the 'Miralcamp' (now the 'stadium' of Villarreal B and the 'home' of CD Roda, Villarreal's satellite club) means that the number of young monitored by the 'Yellow Submarine' approach 1,000.

Incredible figure if you think of the small catchment area, to better understand the most famous forge of talent, La Masia in Barcelona, ​​can accommodate up to 400 athletes. The structure is completed by a video room, meeting rooms, study rooms, TV and entertainment rooms. Another building located in front of the first team field is used for the general management of the club. But not only that, through the new naming rights strategy, the aim was to obtain the necessary funds to modernize the old Madrigal stadium, transforming it into a small favor able to bring new revenue to society. In 2015, however, an important turn came: the company sold the naming rights, i.e. the rights to demonize the building, to a consortium of companies operating in the ceramic sector, the main resource of the entire province of Vila- Real. This type of partnership simultaneously has a specific identity rooted in the territory, a greater and constant income from both direct (naming rights) and indirect advertising with different activities and uses. This project is not yet finished and still has room for improvement and investment. At a methodological level, the aim was to create an overall vision, an identity and fruit growth of a mix of technology and tradition. Growth and not the result are the objectives, through well-defined, well-structured and constantly monitored processes. Different fields can be used to record the training sessions of the teams with special cameras and present them to the players to analyze their contents. The players are left free to decide and make mistakes so as to be able to develop, over time, a correct reading of the situations and allow them to give free rein to creativity. the analysis of the videos allows you to review the work done and the performance of the students, this allows them to observe and understand what they do. The video is a practical feedback and offers the student the opportunity to associate a concept with a field experience lived directly in "first person" so as to make it settle on a mnemonic level. Scouting is also essential. Being able to intercept very young talents to be able to grow is an undertaking that requires a capillary and not simple activity. You can't aim for guys already under the lens of the big clubs but you have to aim for rough stones that you can refine.

Thanks to programming and planning, this small club managed to restart in the best possible way to become one of the 'big' in Spanish football.

View More

European Youth academy , the forges of talent: ANDERLECHT

The Anderlecht model has now become a reference point throughout Europe, the results in terms of “baked” talents are there for all to see: Kompany, Lukaku, Mertens just to name a few. World-class talents, all coming from this company, which has developed and modeled an idea and a long-term project and has been able to create a project that is now studied all over the world. But where does this project start from? What are its pillars? Structures, skills and balance above all. The sports center of Neerpede, inaugurated in October 2011, with an investment of about 15 million euros (60% companies and 40% institutions), is a multifunctional center, the largest in Europe (from administrative offices, fields, changing rooms, gymnasium, wellness center and recovery rehabilitation, relaxation area,restaurant, technical area for staff, medical and physiotherapy area, etc.). The Club's policy provides for an investment of approximately 10% of the available budget in the youth sector. This allows for continuous updating and renewal.

But the investment is not just in money. The investment is also on the human capital on technicians and young people. Precisely for this reason the management of talent is seen at 360 ° without neglecting the aspects of personal growth and not just sports. With this goal, agreements have been drawn up with the Ministry of Education that allows integration with schools that provide for flexible and targeted management for the students of the academy. In this way it allows to follow and improve the schooling of the children and it integrates in a functional and institutional way with the Anderlecht society. Coordination with schools also takes place for basic activities thus allowing for continuous growth for children who can play sports many times a week thanks also to the efficiency of the school system. In the youth sector, new figures have been implemented: talent managers. Of the tutors that yes they deal with facilitating the insertion of new purchases, solving purely practical logistical problems and monitoring behavioral aspects and attitudes, as well as following the school profile.

One of the pillars, even in Belgium, is innovation. RSC Anderlecht has entered into a research and methodological development agreement with the University of Leuvain which then leads to the application of new research and new studies in the field.

However, at the base of this important pyramid of the Anderlecht system there is certainly stability and balance. Over the years the staff has always been the same, the management has almost never changed and the philosophy has been consolidated based on the initial ideas. The project is long-term and you are not in a hurry to get everything right away.

A vision that has given and is bearing fruit and which can now be considered a world reference point for the development of talents

View More

European Youth academy , the forges of talent: LEICESTER CITY

Leicester City Football Club was founded in 1884 but although it is a historic club on the English scene, it has only come to international prominence in the last decade, thanks to the triumph in the Premier League, as unexpected as it is exciting, in the 2015-16 season. Led by Claudio Ranieri, Leicester has fascinated all sportsmen, perfectly embodying the typical values of a non-noble club that has succeeded in a titanic undertaking, demonstrating that with planning, resourcefulness and a pinch of healthy and lucky madness you can aim high . A David against Goliath in English style, where the Goliaths, in truth, were at least 7 between Manchester, Liverpool and London. 

But our journey through academies around Europe does not reach Leicester to praise Sir s epic triumph. Claudio Ranieri and Prince Vardy. If anything, it takes its cue from this fantastic undertaking to understand where this success comes from. From the youth sector of Leicester talents have blossomed such as Peter Shilton, the bomber of the 86 world cup Gary Lineker true idol of the English fans, Emile Heskey, Andy King, Ben Chilwell to name a few.

Falling into a decadent era in the 90s, it was bought by a Thai group, Asian Football Investments (AFI), led by the King Power Group, which took over the club from last place in the Championship (English Serie B). In a few years the climb is the result of a far-sighted project. Facilities for the first team, stadium and academy renovation. The miracle of 2016 therefore sealed a project, which started from the ashes of a historic club. But victory is not the culmination, quite the contrary. From that moment the club participates continuously in the Champions League, increasing the turnover in an important way, as is the project that sees the reinvestment of part of that money. Last year, in fact, the new Leicester City sports center was inaugurated, a facility where the first team and the youth sector can enjoy all the comforts, where every detail has been designed to make everything perform at its best.

King Power has shown how you can design something great even in what we Italians call a province, where ideas and projects can take shape, where immediate gain cannot be the only goal. The best technologies, the best equipment and a continuous study on how to improve every detail are the basis of the new Leicester project.

And for the new stadium… the project has already started

The attached video shows the new sports center, we invite you to see it and reflect, as always, we are waiting for you for the next trip


View More

European Youth academy , the forges of talent: CELTA VIGO

The Real Club Celta de Vigo SAD , commonly known as Celta Vigo, is a Spanish football club based in the city of Vigo, Galicia. He plays in the Primera División of the Spanish football league. The club was founded on 23 August 1923.
Despite not having the blazon of Real and Barcelona, ​​Celta has been distinguishing itself in recent years as a model company for projects and foresight, focusing its efforts on infrastructure, training and innovation.
The refurbishment of the stadium and the creation of the new sports city “a Canteira” have revived the club's ambitions.
A modern vision of a sports club that has not only invested in the first team but is creating a methodological model that starts from the youth sectors. Not only structures, therefore, but also training, research and development and innovation.
In fact, Celta has launched a project of technological innovation of the internal and external processes of the Club. Through hi-tech, athletes' performances can be improved, as well as business and marketing processes.
Celta Lab 123 is a permanent laboratory, a container of ideas, innovation and hi-tech projects. A start-up accelerator that targets high performance, fan engagement, social & media, management and esports projects. A constantly evolving laboratory that projects Celta into a futuristic dimension.
When the entire project, truly futuristic, of the "ciudad deportiva" is completed, the flagship club of Galicia will have a structure that will have nothing to envy to those of the top clubs.
At the same time, international projects are being born, which see the Celta brand begin to cross the Iberian borders and be appreciated also abroad. The academies, camps, training courses & clinics focused on the Celta Vigo model begin a path that promises to be very interesting precisely because of the methodological and technological identity that the club is pursuing.

View More

Talent Manager: video press conference

The Talent Manager is a new role that is having success in professional realities in England, Switzerland and Belgium.
He is a figure of great charm who needs technical, psychological and technological skills who plays a fundamental role in the development of young talents. The results we are having are excellent, thanks to the Talent Managers it is possible to help the boys in their deficient points, it is possible to reinforce details that otherwise would be impossible to improve.
Lumios offers the first Talent Manager course in Italy, a unique innovation in a system that needs change. In the link you can review the press conference for the presentation of the Master with very interesting ideas from various professionals in the training sector.
Visit our courses section to find out more.

View More

Strategic vision, professional skills and innovation: it

On the day when even the last Italian team greets the most important European competition, the media process to our home football system begins promptly. Too simple to raise fuss every time a team is eliminated from the cups, too simplistic to comment on the defeats and point the finger at generic faults. The evaluation of the state of Italian football deserves profound reflections, not simplistic and populistic. The analysis cannot start exclusively from the results of the clubs in Europe, it is probably wrong to seek elementary and reductionist answers to questions that deserve important insights but, perhaps, the error is conceptual and starts from the questions. "Lo importante es la nobleza de los recursos utilizados" is the mantra of one of the most influential coaches of our time, Marcelo Bielsa, because the reflection must be made starting from the path we want to take in Italy to improve things and not focus only on the result. Becoming aware that the system needs a radical change is only the first step, you must have a strategic vision on what you want to do, you must focus on the professionalism and skills that the stakeholders must have. We must try to professionalize the system, riding the wave of a reform of the sports system that is currently underway and have the courage to focus on innovation. Just take a look at what is happening around us where through a series of innovative hi-tech platforms, many of the European clubs and federations are improving in all areas concerning the sports and football sector. We must have courage, take a path that can bring risks and defeats but the time for reflection is over: we must act. In fact, Lumios was also born for this. Having perceived that the system needed renewal, that the way to structure itself, to train, to carry out projects and sporting events had to be rethought, was the key to opening one's vision to companies or individual professionals who wanted to undertake a change of route. The Lumios project was born from the idea of bringing innovation to an outdated system, an idea that can democratize resources, that is, to give everyone the opportunity to achieve high standards of professionalism. It is not easy today for companies and professionals to have personalized methodological support, high-level training at hand, support in coaching and management areas, structure events, create experiences in the structures of the largest European clubs. Lumios with its vision and its structure is just all of this. Change is not waiting for others to do it, change depends on our will.

View More

Portugal champion of Europe in 2016: Cristiano Ronaldo and more. Not even the great Eusebio had succeeded in such a feat because, however strong, champions alone can rarely win trophies alone. Portugal over the past decades has been churning out generations of great players and formidable talent like never before. All this is not accidental. All this is the result of planning that involved members of the federation and society. Portugal is certainly not a very rich country, but it has been able to find its way by focusing on training and the search for talents, on a methodology that leaves children free to express their creativity and (for professionals) on the structures of the youth sectors.

In this sense, Benfica was the vanguard. Since 2006, at the gates of Lisbon it was inaugurated

the Caixa Football Camp, so many talents have been baked like never before. The Caixa Football Camp hosts the first team but also all the other youth teams, it is a sort of sports citadel where football is studied intensively, according to the Benfica philosophy. Philosophy that involves a lot of technique, a lot of fun, attention to detail, technological implementation, widespread scouting of the territory and continuous training. This constantly evolving process has allowed, in the face of initial investments, to make Benfica one of the most virtuous companies in Europe. In fact, in 2015 to date, the club has sold João Cancelo, Renato Sanches, Éderson, João Félix and Rúben Dias, to which must be added Bernardo Silva, Nélson Semedo, Gonçalo Guedes.

The modus operandi for the reds of Lisbon is clear: training is being worked on in the period between 6 and 13 years. Defined as the golden age and in which the focus is on technical development. The academy can accommodate up to 470 children, because the project is long-term. It starts with evaluation / scouting, development and refinement to get them to the first team. If we think about how much Atlético Madrid paid only Joao Felix (about 100 million), a massive investment in almost 500 young people has certainly paid off in economic terms over the years.

Other fundamental aspects for Benfica's youth coaches concern the importance of extra-football training.

Thus, the Sport Lisboa e Benfica Youth Academy has implemented a Permanent Training Department that responds to the current needs of the sports attorney, with some clear objectives:

 Create a structure that streamlines the training of sports agents;

Provide technical, logistical and human assistance capable of ensuring the regular functioning of the duly qualified courses organized by SL Benfica;

Focus on the training of specialized agents to accompany the activities of Sport Lisboa and Benfica, raising the levels of knowledge and competence of all those who, in professional or voluntary programs, are involved in the sports activities of SL Benfica

Propose measures on training and sports practices for integrated sports development;

Engage in sports economics studies, or evaluate the profitability of the SLB Youth Academy facilities;

Propose contracts or protocols with other subjects, aimed at carrying out investigative activities and supporting their development;

Collaborate with other bodies, public or private, national or international, by signing protocols, agreements or contract-programs in the field of Youth Education;

Maintain and develop cooperation systems with academic institutions in accordance with the training of instructors and technicians in the field of sport;

Support scientific research projects and initiatives in sports;

Promote courses, conventions, conferences, congresses and seminars with the aim of training officials, athletes and coaches, as well as collaborating in the organization of activities of the same nature promoted by other bodies

A 360-degree project that provides for continuous development and which has restored economic vigor and sporting luster to a glorious club that has been able to reinvent itself in modern football.

View More