21 Giugno, 2021

European Youth academy , the forges of talent: RED BULL

After having invested a lot in formula 1 and other sports, in 2005 the multinational RedBull decided to invest in the most famous sport in the world: football. The project was exciting, to create an international development model through the acquisition, rebranding and development of several clubs around the world. In some cases, honestly, there was no lack of controversy where some historical elements of the respective clubs were changed for marketing purposes, but to date it can be seen how the project has not only developed great but has created a real model to follow. The first step was taken in 2005 with the acquisition of Austria Salzburg. The club's social colors, logo, stadium are changed (from the small Lehener Stadion to the futuristic Red Bull Arena) and the name that becomes Red Bull Salzburg. The tally is sensational: 11 leagues, 7 Austrian cups, a Youth League, a Europa League semi-final and a permanent place in the Champions League groups. Peaks never reached before by the Austrian association. The project then took off and in 2006 the company bought the historic New Jersey MetroStars and converted them into New York Red Bulls. The team is revolutionized, starting with the stadium: the old Giants facility is abandoned for the new Red Bull Arena. Some projects have not given great results both in Brazil and in Africa but it is in Germany that Red Bull tries to make the leap in quality. In 2009 he bought a small team from the outskirts of Leipzig enrolled in the fifth German series, the SSV Markranstadt. Here with the stadium ready thanks to the 2006 World Cup, the aim is to refine the projects reaching the semi-final of the Champions League, an unthinkable goal until a few years earlier. At the helm of that team Julian Neglesmann, a symbol of RedBull progress. In fact, all the projects are based on three fundamental pillars, imported from the F1 model, which can be summarized in: scouting. training / development, technology. Scouting is based on the global observation, with an organized structure, of young talents. A dense network of observers, assisted and managed through advanced computerized digital platforms. Training and professionalization of technicians and staff. The high technical and vision skills are the basis of the continuous training of the entire enturage. The structures: futuristic, technologically advanced, favor the integration and exchange of information as all processes are computerized. All fields equipped with cameras for performance analysis. The gyms set up with the latest generation equipment. A global and long-term vision in continuous evolution